Today I went over one of our facilitating clients who had asked their website specialist (not Web3) to revive their site. The client requested that they set up an approaching before long page saying that another site was being constructed.
I was tormented and stunned that the fashioner set up this presentation page decisively or worry about the clients genuine general benefits on the web.
Read more: Don't put sliders on your website
There are two fundamental motivations behind why this approaching before long page is a horrendous thought.
The more you know: website design vs performance
This new page takes no respect for the clients interests. Their whole site presence is proceeded to be only a presentation page to advance the website specialist.
They had a decent settled site with many pages recorded in Google. Presently they don't have anything.
What the client really cares about
The business has major areas of strength for a presence and requires their site for new and existing clients. They need to develop their business and draw in new clients to their business.
As indicated by their facilitating details, they have a normal of 330 guests to the site consistently. That works out to be around 10,000 guests to the site for the month. 10,000 is no modest number.
This business depends on individuals coming to their site for new deals. A decent lump of their business begins with individuals communicating with their image. They have an arrangement of things that they are selling as need might arise to recover on different events.
They likewise have various articles and points of arrival to assist with drawing in new clients.
Individuals that work in this business are exceptionally occupied and don't have a lot of involvement in site best practices yet realize that it is critical for their business. To that end they needed to illuminate new guests that they have another site coming.
The creator did what the client asked by setting up an approaching before long page however it was to the detriment of the organizations better interests.
On the off chance that the business had a pristine site, this could have seemed OK since they would have everything to gain by simply going for it. But since the business had a completely working site with heaps of pages and a great deal of traffic, setting up an approaching before long page would meaningfully affect the business. No clients will actually want to get to the pages they need to get to and no new leads will be coming to their site.
As per Google, the client had 393 pages filed in Google.
The issue with this approaching before long page is it diverts each and every page on the site to the one coming before long page.
This implies that the presentation pages that have been all arrangement to draw in the right clients are no more.
This implies that current clients going to specific pages that they need to get to now cant.
And every one of the 10,000 potential clients who are attempting to arrive at this business can not reach them like they could previously. This will mean an enormous drop in new leads for the business throughout the next few days/weeks until the new site is fabricated.
What to do all things being equal
What might have checked out for a business that has a current site with many pages is essentially add a flag segment on the landing page illuminating the guests that there is another site on the way. Along these lines, guests wouldn't lose admittance to having the option to reach them and clients will stay blissful.
On the off chance that the business had a slider at the highest point of the header, they might have added it in as another slide. In the event that they didn't, and I suggest you don't have a slider, then, at that point, a basic segment with a couple of lines of text would do the trick.
An option is have a flag bar "hi bar" at the actual top of the site with a similar text.
Check it out : Wordpress vs Wix
In the event that the client is glad to go the "coming before long page" course, everything they need is a basic page that says to all new and existing clients the main data they need. This ought to include:
Marking. The organizations tones, symbolism, logos and whatever else that makes up the character ought to be unmistakable across the page.
A concise depiction about the business and that another site is coming and when to anticipate its appearance. Posting the originator who will fabricate the site isn't required. It should be about the business not about the originator.
Contact data. This should both a telephone number and email address/contact structure. Some other significant contact data, for example, address ought to be incorporated as well.
Any important connections that might be vital for new clients. for example on the off chance that the business was a law office and they booked clients, having the booking schedule effectively open to not prevent any new clients from booking a discussion from you is significant as well.
The thought is to make it as least opposition for the client as could really be expected. Toward the day's end, an approaching before long page resembles a barricade before your organizations shop. Its preventing individuals from giving them access however can guide them to where they need to go while the shop is ready for opening.
Related: Common website problems
Coming before long pages for sites that recently existed are horrendous for Web optimization and ought to be used in the most limited measure of time conceivable. For example get your site live quickly!
Its likewise critical that when the new site goes experience that all current pages have the right diverts set up. This is to guarantee that assuming that a client lands on for example https://web3.com.au/contact/ - us yet the new sites contact page is https://web3.com.au/contact/that the client is diverted to the new area. Generally that is a significant ease of use issue and any "Search engine optimization esteem" that has been acquired on that page will be lost. Google sees "/get in touch with us" and "/contact" as two unique pages regardless of whether the substance is something very similar. So diverts are set up to let Google know that the page has moved instead of been taken out.